数字化背景下农业科技期刊品牌建设途径的研究

doi:10.13998/j.cnki.issn1002-1248.2016.05.036

Abstract

Abstract: This paper aims at exploring ways to agricultural sci-tech journals brand construction under digitization background and it provides certain reference for agricultural sci-tech journals brand construction and development in China.Using literature study,combining with the practice of running journals,agricultural sci-tech journals brand construction way are discussed from the journal quality,talent team construction and digitalization construction in this paper.The results show that comprehensively improving the quality of journals is the foundation of brand construction,through carefully planning topics and examining manuscripts to improve the academic quality,and setting up quality control system to improve the quality of editing and proofreading;establishing a high quality and compound-type talents team is the key of the brand construction,through improving professional knowledge and professional moral level of editor,cultivating digital talents,and building strong editorial staff and peer reviewers team;speeding up journal digital transformation is the only way to brand construction,through well building journal website,and promoting open access publishing of academic journal. Comprehensively improving the quality of journals,strengthening the construction of talent team,and speeding up the digital transformation are the necessary ways to agricultural sci-tech journals brand construction in China.

Key words: Digital journal

CLC Number:

G237

CHEN Hai-yan, REN Yin-ling, LIU Yu-xia. Research on Brand Construction Way of Agricultural Sci-tech Journals under Digitization Background[J]., 2016, 28(5): 141-144.

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Research on Brand Construction Way of Agricultural Sci-tech Journals under Digitization Background

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