Abstract: Agricultural informatization is the very import part of China modern agriculture. As the information technology developing, new media, an important measure to promote the development of agricultural informatization in Gansu province, are gradually introduced into the agricultural information service. The information communication via new media can strongly promote the local characteristic agriculture development. The introducing of new media into agriculture also makes it possible for the new media to explore a new application field. In order to promote the local characteristic agriculture development, this paper, aiming at the development status and the issues of Gansu agricultural information service, discussed the efficiency and role in the communication increased by new media and provided the theory basis of application research on the application of new media to the agricultural information service of characteristic agriculture in Gansu province.

Key words: New media