关键词: 微信公众平台, 移动图书馆, 智能荐读, 个性化检索

Abstract: In mobile information age, with the increasingly fragmented reading time, personalized reading need and mobile information reception, reading mode of traditional library has been very difficult to meet the needs of the readers, and library ‘s public service platform based on wechat is gradually rising. This paper introduced the system architecture of library’s public wechat platform, and studied its service status and existing problems, and discussed the mobile service innovation and function realization of library’s public wechat platform from the three aspects of embedded mobile library, intelligent recommendation system and personalized information retrieval.

Key words: wechat public platform