关键词: 数字经济, 农户家庭消费, “宽带乡村”政策, 双重差分法, 禀赋经济

Abstract:

[Purpose/Significance] Studying whether the development of the digital economy can boost rural household consumption is related to expanding rural consumption potential in the digital age. This is significant for leading the country's overall economic development and overcoming obstacles that restrict the growth of domestic demand. The research topic has been expanded to include research related to the digital economy. The contribution of this paper lies in the following aspects. First, few scholars currently consider refining the types of consumption for the research between the two. This paper starts from the heterogeneous consumption structure to explore the differences in the impact of the "broadband rural" policy on the consumption structure of rural households creating diversified consumption needs and experiences. This promotes new consumption, and further taps the consumption potential of rural households. Second, previous scholars primarily focused on macro-city data, while this paper uses micro-level data from the China Family Panel Studies (CFPS) from 2010 to 2022 to extend the identification period of the effects of policy dynamics. Based on the level of farmers, this paper examines the differential impact of the digital economy on the individual consumption behavior of farmers. Third, it introduces family endowment into the influence mechanism of digital economy on farmers' household consumption, discusses the adjustment mechanism of endowment difference in policy influence, and supplements the research perspective of previous scholars. [Method/Process] Based on the data of China Family Panel Studies (CFPS) from 2010 to 2022, this paper constructs seven periods of unbalanced panel data, takes the "broadband rural" policy as a quasi-natural experiment, adopts the methods of difference-in-differences, triple difference method and PSM-DID, and combines Keynesian absolute income hypothesis, information asymmetry theory and precautionary savings theory to evaluate the impact of digital economy on farmers' household consumption. [Results/Conclusions] As a result, the digital economy has significantly promoted the consumption of rural households, but it is not significant in the impact of enjoyment consumption. Combined with mechanism analysis and heterogeneity analysis, family endowment has a significant moderating effect, and the impact of digital economy has group differences. Based on this, this paper puts forward some countermeasures and suggestions to promote the dividend sinking of digital economy development, focus on the support of heterogeneous groups, and reasonably advocate new consumption. It can be seen that the impact of digital economy on the consumption of peasant households still needs to be further explored, which is of great significance to realize the domestic cycle and international double cycle. However, this is difficult to achieve due to data limitations and the need for long-term tracking. Therefore, in the future, the effect analysis of the "broadband village" policy will be extended to analyze its long-term impact on the consumption of peasant households.

Key words: digital economy, household consumption of farmers, "broadband rural" policy, difference-in-difference method, endowment economy