关键词: 人工智能, AIGC, ChatGPT, 图书馆, 阅读推广

Abstract: [Purpose/Significance] Reading promotion has been a basic and normalized activity in libraries, and has been carried out for many years. Although it has achieved remarkable results in promoting the dissemination of knowledge and culture, it has reached a developmental bottleneck that urgently requires innovative breakthroughs. The introduction and application of artificial intelligence generated content (AIGC) technology can innovate the content and form of the library work, and promote the connotative development of library services. Currently, there is limited research on the application of AIGC in library reading promotion, with most studies focusing on theoretical discussions of work scenarios rather than practical applications. The aim of this article is to explore new technology applications in new scenarios to help solve common problems in the field. [Method/Process] Through literature research and case analysis, based on the characteristics of AIGC content, we look forward to AIGC empowering library reading promotion scenarios, including inspiring activity creativity, and enriching work forms; creating reading IP, and forming work brands; promoting in-depth and professional reading, and optimizing work content; strengthening service management, and promoting the construction of work evaluation standards. Taking the "New Book Recommendation" activity as an example, we analyze work application elements such as planning, promotion, organization, and evaluation, and construct a work model suitable for the scenario. [Results/Conclusions] Although AIGC has great potential and broad prospects for application in library reading promotion, it faces many application challenges, such as the need for a change in librarians' work mindset, issues of data privacy and ethics, and the quality and accuracy of generated content. This paper discusses the application paths of AIGC in library reading promotion, including strengthening skills training to comprehensively enhance librarians' new literacy in the AI era; exploiting the role of "AI prompter" to deepen reading services; building a rich database of event data corpora to ensure digital content generation; and improving rules for content review and quality control. Compared to other information resource management tasks, such as reference consulting and academic services, the impact of AIGC is relatively mild. AIGC is applied as a tool for reading promotion, with librarians remaining the primary actors, and the implementation of work elements is still carried out within the existing work framework. The discussion of AIGC applications in library reading promotion practice in this paper offers methodological insights for library reading promotion, with scenario elaboration, model construction, and path generation facilitating the realization and broad application of these related services. The limitation of this study, however, is the lack of concrete data on the effectiveness of the work discussed, which requires further research.

Key words: artificial intelligence, AIGC, ChatGPT, library, reading promotion