乡村振兴背景下农村创业青年信息需求调查研究

doi:10.13998/j.cnki.issn1002-1248.21-0541

摘要/Abstract

摘要： [目的/意义]对处于相对信息弱势的农村地区来说,信息能直接影响创业者成功概率,明确农村创业青年的信息需求特点和状态对推动农村青年创业发展和乡村振兴具有重要意义。[方法/过程]本文通过访谈和问卷调查研究发现,农村创业青年在创业领域的信息需求的强度受年龄、收入水平、行业特征等因素的影响。[结论/结果]农村创业青年群体中还存在较多人员对创业信息了解程度较低、信息需求满足度较低、对公共信息服务的认同度较低等问题。为更好的调动农村创业青年的创业积极性,提高其成功率,应充分发挥政府和社会性力量协同推动农村信息服务的针对性、适用性和现代手段,推动农村青年创业发展。

关键词: 乡村振兴, 农村创业青年, 信息需求, 信息行为

Abstract: [Purpose/Significance] For rural areas, which are in a relatively information disadvantage, information can directly affect the probability of success of entrepreneurs, and it is important to clarify the characteristics and status of rural entrepreneurial youth's information needs to promote rural youth entrepreneurship development and rural revitalization. [Methods/Process] In this paper, we found through interviews and questionnaire research that the intensity of information needs of rural entrepreneurial youth in the field of entrepreneurship is influenced by factors such as age, income level, and industry characteristics. [Conclusions/Results] There are still more people in the group of rural entrepreneurial youth who have a lower level of understanding of entrepreneurial information, a lower level of information need satisfaction, and a lower level of recognition of public information services. In order to better mobilize the entrepreneurial enthusiasm of rural entrepreneurial youth and improve their success rate, the government and social forces should be given full play to promote the relevance, applicability and modern means of rural information services to promote the development of rural youth entrepreneurship.

Key words: rural revitalization, rural entrepreneurial youth, information needs, information behavior

中图分类号:

G202

张瑜, 霍明奎. 乡村振兴背景下农村创业青年信息需求调查研究[J]. 农业图书情报学报, 2022, 34(3): 51-60.

ZHANG Yu, HUO Mingkui. An Investigation into Information Needs of Rural Entrepreneurial Youth in the Context of Rural Revitalization: Based on the Survey in Heilongjiang, Jilin and Liaoning Provinces[J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 51-60.

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