关键词: 医院图书馆, 营销行为, 导入, 探析

Abstract: This paper discussed the introduction of marketing concepts and behavior strategies in library, and studied the necessity ,characteristics and strategies of marketing in hospital library, and pointed out that hospital library marketing would be the beneficial attempt to promote the sustainable development of modern hospital library, open up the space for survival and development and promote the diversified development of library service model in hospital.

Key words: hospital library