关键词: 移动短视频, 用户生成内容, 动因研究

Abstract: According to the literature analysis and in-depth interviews, this paper collected the motivation of user-generated contents in mobile short videos, and sorted the different measure factors and divided them into internal demands, social causes and technology incentives, respectively. On this basis, it construct the integrated model of motivation and carried out empirical study through a questionnaire survey, and finally proposed and analyzed eight hypothesis.

Key words: mobile short video