关键词: 互联网, 科技期刊, 品牌建设

Abstract: The flourishing development of internet has changed people's reading and thinking methods, and brought unprecedented impact on sci-tech periodicals, as well as new development opportunity. This paper made a brief overview about the status and significance of the brand building of sci-tech periodicals based on the internet thinking, and put forward the building ideas from three aspects of subject planning, publishing communication and value-added service.

Key words: internet