关键词: 全媒体, 图书馆微电影, 图书馆营销, 网络内容

Abstract: The current features of library microfilm marketing were summarized by using network content and factor induction analysis and selecting library microfilm marketing samples through website content survey. Firstly, socialization became the main marketing body of library microfilm marketing. Secondly, students became the main body in creation. Thirdly, marketing content per unit time was abundant. At last, the audience of library microfilm was related with the quantities of video-published websites. On the basis, this paper proposed development strategies on library microfilm marketing, including strengthening the management of creation and spreading utilization, participating in the construction of microfilm actively, accelerating the integration of library microfilm marketing and other marketing channels.

Key words: Omnimedia