Research on the strategy of WeChat communication in University Library

SHEN QiaoLing

doi:10.13998/j.cnki.issn1002-1248.2017.07.024

Journal of Library and Information Science in Agriculture >

2017 , Vol. 29 >Issue 7: 112 - 114

DOI: https://doi.org/10.13998/j.cnki.issn1002-1248.2017.07.024

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Research on the strategy of WeChat communication in University Library

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Guangdong Teachers College of Foreign Language and Arts, Guangzhou 510640, China

Received date: 2016-11-21

Online published: 2017-07-31

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Abstract

Based on the description of the significance of the brand construction of university library, based on the current main forms of media from the comparative analysis to the current situation of the development of WeChat communication problems of university library brand, the WeChat brand communication strategy construction in University Libraries suggestions.

Key words： library

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SHEN QiaoLing . Research on the strategy of WeChat communication in University Library[J]. Journal of Library and Information Science in Agriculture, 2017 , 29(7) : 112 -114 . DOI: 10.13998/j.cnki.issn1002-1248.2017.07.024

References

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[2] 张楠,边丽梅.微信在图书馆信息服务中的应用探析[J].图书馆研究,2013,(5):83-85.
[3] 李禾.自媒体时代的高校图书馆服务面临的机遇与挑战[J].重庆图情研究,2014,(2):50-52,55.
[4] 刘兰.全媒体时代高校图书馆的营销策略研究[J].图书馆建设,2013,(2):59-62.
[5] 苗茁.自媒体发展对高校图书馆的影响[J].新闻传播,2015,(18):113-115.

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