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›› 2017, Vol. 29 ›› Issue (7): 13-19.doi: 10.13998/j.cnki.issn1002-1248.2017.07.003

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Motivation Study on User-generated Contents of Mobile Short Videos

XU Chenfei, ZHOU Yusang   

  1. School of Management, Nantong University, Jiangsu Nantong 226019, China
  • Received:2016-12-09 Online:2017-07-05 Published:2017-07-31

Abstract: According to the literature analysis and in-depth interviews, this paper collected the motivation of user-generated contents in mobile short videos, and sorted the different measure factors and divided them into internal demands, social causes and technology incentives, respectively. On this basis, it construct the integrated model of motivation and carried out empirical study through a questionnaire survey, and finally proposed and analyzed eight hypothesis.

Key words: mobile short video

CLC Number: 

  • G250
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