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›› 2014, Vol. 26 ›› Issue (12): 112-114.doi: 10.13998/j.cnki.issn1002-1248.2014.12.031

• Work study • Previous Articles     Next Articles

Research on the Application of CRM in University Library Management

WANG Ai   

  1. Northeast Petroleum University Library, Heilongjiang 163318, China
  • Received:2014-06-30 Online:2014-12-05 Published:2014-12-16

Abstract: This paper expounds the meaning of Customer Relationship Management and implementation mechanism, discusses the feasibility of using the Customer Relationship Management in university library management, and studies the application of Customer Relationship Management in university library management, designs the specific model of Customer Relationship Management in university library management.

Key words: Customer Relationship Management(CRM)

CLC Number: 

  • G251
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