Abstract: [Purpose / Significance] Through the research on the personal informatization indicators of rural residents,this article constructs a measurement model of digital rural personal information,which can reveal the internal information behavior of individuals more comprehensively and profoundly, and understand the demands and opinions of rural residents on informatized public services. [Method / Process] According to the current situation of digital rural informatization construction in China, this paper firstly uses the entropy weight method to calculate and select the informatization micro-observation index, and determines the measurement index model. Then by combining with the questionnaire data, we study and evaluate the personal informatization level of rural residents in China. [Results / Conclusions] The entropy weight method determines the weight of indicators, which can fully reflect the status of rural residents' information development level. The results show that we should raise the awareness of information and expand the channels for villagers to obtain information.

Key words: rural revitalization, entropy weight method, digital village, information level measurement