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›› 2016, Vol. 28 ›› Issue (9): 84-87.doi: 10.13998/j.cnki.issn1002-1248.2016.09.018

• Work study • Previous Articles     Next Articles

Analysis on the Influential Factors for the Positive Development of Online Public Opinion

ZHOU Shu-yi   

  1. School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210003, China
  • Received:2016-03-17 Online:2016-09-05 Published:2016-09-08

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Abstract: Focusing on the total evaluation of online public opinion, this paper firstly defined the standard of positive and non-positive online public opinion, and summarized all factors influencing on the positive development of online public opinion, and classified them into endogenous variables, exogenous variables and mixed variables, and finally analyzed the development trends of all these factors.

Key words: Online public opinion

CLC Number: 

  • G203
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