虚拟问答社区用户知识隐藏行为影响因素实证研究

doi:10.13998/j.cnki.issn1002-1248.21-0082

摘要/Abstract

摘要： [目的/意义] 虚拟社区中知识隐藏行为严重阻碍了知识交流和传播,本文旨在探究虚拟问答社区中用户知识隐藏行为影响因素,为提高虚拟社区知识交流程度提出建议。[方法/过程] 本文根据已有理论,从个人特征、情境氛围和知识特点三大方面剖析出7个影响知识隐藏行为的因素,以此构建二阶反映式研究模型,并将参与度作为调节变量。通过问卷调查和结构方程建模实证研究。[结果/结论] 发现个人特征中的自我无效能、心理所有权以及知识特点中的隐性知识、知识复杂性对知识隐藏行为均有正向显著影响,其中自我无效能影响最大。情境氛围对知识隐藏行为并无显著影响。此外,本研究发现参与度不能调节个人特征、情境氛围和知识特点与知识隐藏行为的关系。

关键词: 虚拟问答社区, 知识隐藏行为, 参与度, 结构方程模型

Abstract: [Purpose/Significance] Knowledge hiding behaviors in virtual communities seriously hinder knowledge communication and dissemination. This paper aims to explore the influencing factors of users' knowledge hiding behaviors in virtual question-and-answer communities and put forward suggestions for improving the degree of knowledge communication in virtual communities. [Method/Process] Based on existing theories, this paper analyzes 7 factors affecting knowledge hiding behavior from three aspects of personal characteristics, situational atmosphere and knowledge characteristics, so as to build a second-order reflective research model and take involvement as a moderator variable. We conducted an empirical analysis through a questionnaire survey and using the structural equation modeling (SEM). [Results/Conclusions] It is found that personal characteristics (self-inefficacy and knowledge-based psychological ownership) and knowledge characteristics (tacit knowledge and knowledge complexity) have significant positive effects on knowledge hiding behavior. In detail, self-inefficacy is the most influential one. Situational atmosphere has no significant influence on knowledge hiding behavior. In addition, involvement has no significant moderating effect on personal characteristics, situational atmosphere and knowledge characteristics.

Key words: virtual question-and-answer community, knowledge hiding behavior, involvement, structural equation modeling (SEM)

中图分类号:

G203

李嘉雯, 秦琴, 柯青. 虚拟问答社区用户知识隐藏行为影响因素实证研究[J]. 农业图书情报学报, 2022, 34(2): 48-62.

LI Jiawen, QIN Qin, KE Qing. Empirical Research on the Influencing Factors of Users' Knowledge Hiding Behavior in Virtual Question-and-Answer Community[J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 48-62.

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