Reading promotion, as a new service model, has become the main area of service innovation of university library. Based on the study on reading promotion activities carried out in Library of Changchun Institute of Technology, this paper aimed at discussing the innovative ideas and methods of reading promotion in colleges under the background of nationwide reading. It firstly made a brief exposition of the current situation of university library reading promotion work, and then discussed and analyzed the innovation case of library reading promotion work, summing up the successful experience, so as to provide the reference for university library to carry out reading promotion activities.