With the rapid expansion of the number of audio and video, must constantly improve and enhance the retrieval technology of video and audio data, in order to ensure that users in the vast amounts of information quickly find the required information. This paper analyzes the current situation of broadcasting media asset management representative of the retrieval system, and puts forward the corresponding countermeasures to solve the existing problems, focusing on Intelligent Retrieval Technology in the retrieval process of media asset management system, to provide some reference for the implementation of video and audio intelligent retrieval system.