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›› 2014, Vol. 26 ›› Issue (2): 93-95.doi: 10.13998/j.cnki.issn1002-1248.2014.2.021

• Work study • Previous Articles     Next Articles

Analysis and Study on Library marketing Of Shandong Agriculture University

JIA Yu-jiao,XU Mei   

  1. (Library of Shandong Agricultural University, Tai’ an Shandong 271018, China)
  • Received:2013-09-11 Online:2014-02-20 Published:2014-02-25

Abstract: College and University Libraries need to practice marketing to meet the challenges of the times and win vaster development space. Library of Shandong Agricultural University actively practices marketing to propaganda and popularize information resources and information services. Library of Shandong Agricultural University put marketing into practice in many ways. There are some effects of propaganda and also deficiency. It needs to further enhance strategic position of library marketing and improve library marketing strategy according to situation of university and library.

Key words: Library

CLC Number: 

  • G252
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