Abstract: General Administration of Press and Publication puts forward the suggestion in “Twelfth Five-Year Plan”, popularizing digitization publishing of that take network and mobile phone publication as the principal publishing. Mobile phone publication brings opportunities and challenges for journal publication under the background of digitization publishing. This paper analyzes the problems of the journal that to reply in digitization publication, puts forward that journal publication can exploit potential readers through relying on mobile phone publication. Opens up new consume chain, Implement the style of private customization, so as to carry out the improvement of journal overall publication level.

Key words: Mobile phone publication