Abstract: Based on the survey data about new generation migrant workers’ employment information demand willingness in four prefecture-level cities in Guangxi, by using Binary Logistic Model, this paper made a empirical analysis on the willingness and major influential factors of new generation migrant workers’ employment information demand. The results showed that the employment information demand willingness of new generation migrant works were relatively strong, but there was a certain difference between subjective and objective influencing factors. In subjective factors, marital status, education level, monthly income, professional skills, familiarity of labor laws and regulations had the significant positive effects on new generation migrant workers’ employment information demand willingness, while some objective factors like the properties of employment unit, the access to employment information channels, labor contract were also positively correlated.

Key words: new generation migrant worker