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›› 2016, Vol. 28 ›› Issue (7): 195-197.doi: 10.13998/j.cnki.issn1002-1248.2016.07.049

• Service management • Previous Articles     Next Articles

Construction of Information Service Brand in College Library

HU Wei, LI Jiu-wei   

  1. Library of Jinggangshan University, Jiangxi Ji’an 343000, China
  • Received:2015-12-28 Online:2016-07-05 Published:2016-07-11

Abstract: This paper analyzed the reader information behavior under the information environment, and proposed to build Intelligent Service & Elaborative Embedded (I SEE) brand based on brand service, embedded service, user-centered theory and intelligent service theories and the practice of Library of Jinggangshan University, and then discussed that integrating knowledge to obtain accreted effects and facilitated readers’ knowledge management by applying embedded, personalized, wisdom information service.

Key words: Library

CLC Number: 

  • G250
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