农业图书情报学刊 ›› 2018, Vol. 30 ›› Issue (5): 80-83.doi: 10.13998/j.cnki.issn1002-1248.2018.05.015

• 工作研究 • 上一篇    下一篇

影响数字图书馆用户忠诚度的实证研究

何爽   

  1. 长春市图书馆,吉林 长春 130021
  • 收稿日期:2018-03-15 出版日期:2018-05-05 发布日期:2018-05-23
  • 作者简介:何爽(1989-),女,长春市图书馆,助理馆员,学士学位。

Empirical Study on the User loyalty of Digital Library

HE Shuang   

  1. Changchun Library, Jilin Changchun 130021, China
  • Received:2018-03-15 Online:2018-05-05 Published:2018-05-23

摘要: 文章应用信息系统成功理论、技术接受模型及亲和理论,采用问卷调查和结构方程建模的方法,研究探讨影响数字图书馆用户满意度和忠诚度的因素。结果表明:与信息质量相比,系统质量和服务质量更能影响数字图书馆的感知易用性、感知有用性和亲和性;而感知有用性和亲和性显著影响用户满意度,从而影响数字图书馆的用户忠诚度。

Abstract: This paper integrated the information system success theory, technology acceptance model and affinity theory to identify the factors affecting user satisfaction and loyalty for digital libraries based on questionnaire survey and modeling methods. The results showed that compared with information quality, system and service quality significantly affected perceived ease of use, perceived usefulness and affinity of digital library; and perceived usefulness and affinity had significant effects on user satisfaction, thereby affecting user loyalty.

中图分类号: 

  • G252

引用本文

何爽. 影响数字图书馆用户忠诚度的实证研究[J]. 农业图书情报学刊, 2018, 30(5): 80-83.

HE Shuang. Empirical Study on the User loyalty of Digital Library[J]. , 2018, 30(5): 80-83.